The Hollywood Reporter’s 34th Annual Key Art Awards

Ray movie poster

Ray movie poster

Movie Marketing Awards Ceremony

Each year, the film industry trade magazine The Hollywood Reporter holds it’s awards ceremony for film advertising and marketing, known as The Key Art Awards.

The phrase key art is a general movie industry term, referring to any artwork or imagery created to market a film, most notably a movie poster one-sheet.

Key Art Awards are given to the best movie posters, trailers, and other pieces of film advertising in a number of different categories. Special recognition is also given to selected projects and individuals who have contributed to the field of film advertising.

You might think of the Key Art Awards as the “Academy Awards of Film Advertising” or the “Oscars for One-Sheets”.

During last night’s 34th Annual Key Art Awards ceremony, hosted by comedian Kevin Nealon, some notable movie poster winners included:

Best Action Poster: Open Water

Best Comedy Poster: Sideways

Best Drama Poster: Ray

Best International Poster: Saw

Best Teaser Poster: Saw

You can see a complete list of Key Art Award nominees at The Hollywood Reporter website. You can also buy a copy of the highly coveted 34th Annual Key Art Catalog, which is the print catalog companion to the awards, showing all the movie poster submissions. (It’s also a reason many attend the ceremony; to get their complimentary copy of the $50.00 catalog.) Buy your copy today and you can see what every art director and ad executive in Hollywood will be thumbing through to copy get inspiration from for next year’s batch of movie poster designs.

Buy Ray movie posters at: AllPosters, eBay,, Amazon

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  1. almonimusMay 9, 2005 at 11:21 AMReply

    Am I the only one who reads it like: “The extraordinary life story of Ray Charles, a man who fought harder and went fart her than anyone thought possible”?

  2. Beau GundersonMay 15, 2005 at 12:05 AMReply

    I see “fart her” too.

  3. AprilMay 15, 2005 at 12:48 PMReply

    I read it that way too! How sloppy.

  4. JoesphJune 15, 2007 at 12:28 PMReply

    That type is wrong. The real poster has it in a serif font. For some reason it looks like a default font and the kerning got screwed up. They should post the real poster with the proper type that is kerned.

  5. 2008 Key Art Award Winners « « the movie poster weblogJune 16, 2008 at 8:25 PMReply

    […] Hollywood Reporter Movie Marketing Key Art Awards (since no one outside of the industry knows what “key art” means), but even that effort was inconsistent. One wonders what categories will be offered next […]

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