The Da Vinci Code teaser poster
No, Mona Lisa isn’t sporting a milk mustache for the latest Got Milk? print ad campaign. It’s the teaser poster for the book publishing phenomenon turned motion picture known as The Da Vinci Code. The film, directed by Ron Howard and starring Tom Hanks, is a mystery thriller about the murder of an art curator in the Louvre Museum in Paris.
The advance poster uses a close-up image of Leonardo da Vinci’s most famous painting (and arguably the most famous piece of artwork ever produced), the Mona Lisa. Completed around 1503-1507, the identity of famous portrait and smile is something of an unknown, with theories ranging from the wife of Florentine businessman Francesco del Giocondo to a self-portrait of Da Vinci himself.
The Da Vinci Code teaser poster invokes the underlying plot element of the film — various “codes” and clues hidden in famous artwork — by peeling away a close-crop of the Mona Lisa canvas and morphing it into some sort of overlapping code lettering page curl only a first year design student could love.