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Translating Hollywood

Army of Darkness movie poster

Army of Darkness Japanese movie poster

Foreign Movie Posters

Sam Sarowitz (owner of our favorite movie poster art gallery Posteritati) is releasing a new book called Translating Hollywood. The poster book takes a look at the different foreign movie posters for popular films. The book highlights examples of interesting (and somewhat surreal) foreign movie one-sheets from around the world, including samples from the United Kingdom, Japan, France, and of course the ubiquitous posters of Poland.

What sets the book apart is the foreign posters are compared to the original domestic one-sheets to draw a contrast between cultures and marketing. Look no further than the comparison between the U.S. and the Polish poster for the Dustin Hoffman film Tootsie for an example of this.

Our favorite poster from the book would have to be the Japanese Army of Darkness movie poster (which is yet another example of the King of the Mountain pose) which makes several changes to the original U.S. key art, including the addition of several Bruce Campbell soup cans.

Author Sam Sarowitz will be having a Translating Hollywood book signing at his Posteritati gallery in New York City on May 7th.

Buy the Translating Hollywood movie poster book at: Amazon.com

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5 Comments

  1. bruce campbell soup « BOOM! IT’S A BLOG!May 12, 2008 at 6:38 PMReply

    […] movie posters for American films. I found this superb Japanese poster for Army of Darkness over at Posterwire. Only some crazy Japanese person would add those soup cans in there, a pun so bad it’s […]

  2. Top 5 pôsteres japoneses de filmes ocidentaisMay 22, 2008 at 11:28 AMReply

    […] [via PosterWire] […]

  3. bruce campbell soup | BOOM! IT'S A BLOG!June 18, 2008 at 3:39 AMReply

    […] for American films. I found this superb Japanese poster for Army of Darkness from the book, over at Posterwire. Only some crazy Japanese person would add those soup cans in there, a pun so bad that it borders […]

  4. Screening Tampa - Translating HollywoodJuly 21, 2008 at 9:10 PMReply

    […] Posterwire.com has a brief review of a new book about foreign movie posters for American films, Translating Hollywood by Sam Sarowitz. Check out the difference between the Polish and American versions of the movie poster for Tootsie. […]

  5. cogamazhJune 28, 2012 at 8:40 AMReply

    If only Army of Darkness was as good as its movie poster. Give me Evil Dead 2 any day.

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