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Got Guns?

Lord of War movie poster

Lord of War movie poster

Nicholas Cage is Gun Crazy

For the new film Lord of War, Nick Cage plays an arms dealer dealing with the moral implications of his line of work. As a gun runner, Cage is (at least as he’s represented in the movie poster key art) literally made for the job.

Lord of War Got Guns? banner

Lord of War "Got Guns?" banner

A Lord of War teaser banner spelled out a “Got Guns?” tagline (derived from the ubiquitous “Got Milk?” campaign) with the lettering composed entirely of guns. That photo mosaic via firepower idea is taken a step further in the Lord of War one-sheet, with a portrait shot of Nicholas Cage formed out of bullets. This particular style of illustration invokes a magazine cover/editorial feel, which is probably appropriate to the film’s subject matter. That and people love guns.

Another interesting feature of this one-sheet is the placement of the poster’s billing block. Rather than running the credits at the bottom, the Lord of War credit block is on a single line running around the 4 outer edges of the poster. While some film advertising art directors love doing this, this type of credit block placement rarely makes it into a final one-sheet design. The reason: if there’s one thing that producers hate is not being able to read their names in the already tiny/compressed credits on a one-sheet, much less running upside-down, sideways, and so on. (The only other example of an outer edge billing block we can remember on a one-sheet is for the Miramax film 54, starring Mike Meyers.)

Buy Lord of War movie posters at: AllPosters, eBay, MoviePosterShop.com, Amazon

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7 Comments

  1. adminJuly 9, 2005 at 12:39 PMReply

    Reader Christophe G. points out that New Line Cinema also “wrapped the billing” around the poster for the Samuel L. Jackson film The Man.

  2. Movie Poster of the Year « Posterwire.com « the movie poster weblogJanuary 2, 2007 at 6:12 PMReply

    […] We may look like a “flog” heaping so much praise on Art Machine and Lionsgate, but they have produced several great one-sheet designs in recent years and picked up a few awards along the way. (They have had their share of misfires as well.) […]

  3. The LonnieJuly 12, 2007 at 7:32 PMReply

    The credit wrapping was also used on the Butterfly Effect poster.

  4. Phil CernyJanuary 14, 2008 at 4:33 AMReply

    Hi,
    Does anyone know who did the design for the “Lord of war” poster with the bullets??
    Thanks,
    Phil

  5. edcMarch 31, 2008 at 4:37 AMReply

    phil, i’ve been looking and think its these guys.
    http://www.amachine.com/

  6. Movie Poster of the Year « Posterwire.com « the movie poster weblogJune 2, 2008 at 12:37 PMReply

    […] One of the best conceptual movie posters of 2005 was for Inside Deep Throat. It’s a difficult challenge to market something so overtly sexual as a documentary about the most famous porn film of all time. And while a big pair of red lips is nothing new, we really like the (ahem) placement and layout of the Inside Deep Throat title treatment. Speaking of concepts, this also reminds us of a different kind of porn, which is represented well in the artwork for Lord of War. […]

  7. 2006 Key Art Awards Nominations | Posterwire.comNovember 21, 2011 at 12:22 PMReply

    […] for the Saw II one-sheet (our pick for the 2005 Posterwire.com Movie Poster of the Year), Lord of War, and Deuce Bigalow: European Gigolo. All three of these movie posters were created by the design […]

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