No Stone Unturned

Basic Instinct 2 movie poster

Basic Instinct 2 movie poster

Basic Instinct 2 photography

The majority of movie poster artwork is created using elements from two sources: unit photography and special shoots. (And the third source would be various incarnations of stock photography, often combined with the first two sources.) We’ve covered the topic of special shoots before — photography shot especially for advertising and promotional campaigns.

Sometimes key art photo shoots can involve complete sets and props, often re-using the film’s actual sets for the special shoot. In some cases, the studio advertising department goes to the expense and trouble of creating sets exclusively for a film poster photo shoot.

Basic Instinct 2 photo comparison

Basic Instinct 2 movie poster photo comparison

For the Basic Instinct 2 Risk Addiction movie poster, the sequel’s star Sharon Stone is depicted in a (somewhat visually “busy”) scene sitting on a bedroom chair, surrounded by various elements of danger and mayhem: cracked mirrors, a mysterious hand, her signature crossed legs, etc. Looking at some of the Basic Instinct 2 photography, we’re going to assume this was taken on the film set.

Basic Instinct 2 photo

Basic Instinct 2 photo by Bill Kaye

What’s interesting is we can see the original photograph that became the basis of the Basic Instinct 2 one-sheet, and how that original image was changed to reach the final key art. The French Basic Instinct 2 teaser movie poster offers a stripped down version of the same photograph as it’s poster image.

This is essentially how some movie poster concepts begin — the entire design process might be set in motion by a film advertising art director being handed a CD full of special shoot and unit photography image files and asked to begin design work using those raw images. Ideally, the movie poster design process begins with a proper conceptual stage, starting with sketch concepts and research — but that isn’t always the case. One scenario that prevents a singular concept/design/execution process involves one ad agency beginning work on the ad campaign, only to lose the job months later to a different ad agency that starts work much later in the film campaign design process.

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  1. D ColinJanuary 28, 2006 at 9:20 PMReply

    Is it just me, or does that woman in the poster look nothing like Sharon Stone?

  2. deafscribblerJanuary 29, 2006 at 10:48 AMReply

    Kind of ironic- the French poster has Stone’s cigarette digitally removed, yet I doubt the Gallic sensibility would be offended at the sight of cigarettes. (It might be offended at the basic implication that the French and cigarettes go together like peanut butter and chocolate, though…)

  3. TarliaFebruary 1, 2006 at 8:24 PMReply

    I thought it was Maria Bello at first glance.

  4. kikooNovember 19, 2006 at 7:10 AMReply

    Phillipe Maurice was french everyone knows…

  5. Sharon Stone Strips « « the movie poster weblogJune 2, 2008 at 12:21 PMReply

    […] she auditioning for American Idol with a microphone in hand?) Nor are we interested in mentioning Basic Instinct 2 again. But the IMP web site recently pointed out the new Basic Instinct 2 Korean poster features an […]

  6. Bill KayeSeptember 5, 2014 at 4:59 AMReply

    Hi Posterwire, Interesting reading your Basic Instinct 2 poster piece. Most of what you say is very accurate and your supposition that the original is a Unit Still is correct. I shot these while to the camera left they are setting up for a small ‘crane’ shot so it gave me a few moments to get something other than the ‘A’ camera movie angles. We always like to grab something a bit different and when they use it as poster material it makes the effort worth while. Sharon Stone was one of the easiest and most professional people I have ever had the privilege of photographing. Thanks for your article. Bill Kaye. Still Photographer. Blowup Stills Studio. (credit on the photos would be cool now that you know who shot them?- thanks Bill)

  7. posterwireSeptember 6, 2014 at 8:58 AMReplyAuthor

    Thanks for the info, Bill. Everyone should check out your site:

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