Rejected Batman Returns movie poster
In 1992, Tim Burton was set to release his sequel to his smash 1989 film Batman. Like most summer blockbuster films, Warner Bros. released a teaser movie poster for Batman Returns several months in advance. The initial Batman Returns advance poster featured a close crop of a black and white image of the Batman logo “ears” with the word RETURNS underneath.
The iconic look was interesting to say the least, and surprisingly artistic for a big budget studio film poster. Just one problem: movie theater owners absolutely hated the Batman Returns teaser poster design — and made this clear to the higher ups inside Warner Bros. marketing and exhibitor relations. Faster than you can say “Holy Revision Batman!” a replacement Batman Returns teaser poster with a more conventional version of the Batman logo filled theater lobbies everywhere.