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Wild Posting

Wild Posting is “the practice of displaying multiple eye level impressions in highly visible outdoor locations in major urban centres.” Or more accurately, a group of under-paid workers driving around in the middle of night pasting up long rows of side-by-side movie posters (or other print ad posters) on construction site barricades, building walls and other available urban spaces in large cities. While some are placed illegally (such as walls marked “Post No Bills”), the practice isn’t always as guerilla as it may seem — some walls used for the wild postings are actually rented ad spaces, just like any other piece of visual clutter, er… advertising. Movie poster wild postings are similar to standard one-sheets (often using the same artwork), although sometimes in smaller sizes (such as 24″ x 36″) and printed on cheaper paper stock.

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  1. Giving Lip Service « Posterwire.com « the movie poster weblogJune 2, 2008 at 12:25 PMReply

    […] most outdoor film poster campaigns (whether it be subway posters or wild postings) in large metro areas are subjected to varying degrees of “remixing” (graffiti), we are […]

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