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28 Weeks Later movie poster

Hazardous Logo

28 Weeks Later movie poster

Entertainment Weekly has a first look at the movie poster for 28 Weeks Later, the sequel to the horror film 28 Days Later. The article is a bit underwhelming, but … Read More...

Saw 3 Nurses

Don’t Cross the Red Cross

Red Cross nixes Saw III nurse posters

One of the most popular promotions for the Saw movie franchise has been the annual Saw Halloween Blood Drive. This event seems to be a sly nod … Read More...

The 40-Year-Old Virgin movie poster

Hyphen-ventaliting

December 15, 2005posterwireMarketing, Posters4

To Hyphen or Not to Hyphen the Virgin

There’s an old adage among film advertising art directors when dealing with unnecessary pain and suffering at the hands of a studio client with an MBA:

“At Read More...

Superman Returns teaser movie poster

The Man of (Brushed) Steel

Several Looks at the New Superman Logo

The Superman Returns teaser poster features a new version of the Superman logo. This is the second variation of the logo to appear online, following an earlier silver … Read More...

Minority Report movie poster

One Font to Rule Them All

Most Popular Movie Poster Title Typeface: Trajan

There’s a common saying among movie poster designers and art directors when designing film title logos:

“When in doubt, use Trajan.”

Why such a mantra about using a … Read More...

War of the Worlds movie poster

War of the Worlds

Bowling for Dollars style movie poster

Paramount Pictures has released a new War of the Worlds teaser poster for the upcoming Tom Cruise and Steven Spielberg science fiction film. This “bowling with the Earth” image … Read More...

Super Fly movie poster

Super Type

Type designer Ed Benguiat

Master typographer Ed Benguiat is one of the most important font and logo designers in the modern era of design and publishing. He has created the lettering used in logotypes for … Read More...

Vertigo movie poster

The Designer

Legendary Graphic Designer Saul Bass

We have covered various movie poster illustrators in the past, but the modern movie poster is a graphic designer’s medium. And when discussing movie poster design, the subject begins … Read More...

War of the Worlds movie poster

War of the Logos

The Return of Towering Type

One way to make a film feel epic and grand in scale in a piece of advertising art is the use of a “forced perspective” style logo. Why have a … Read More...

Friday the 13th Part 8 Jason Takes Manhattan

I Love Trademark Infringement

Banned Friday The 13th Part 8 Jason Takes Manhatten poster

In 1989 Paramount Pictures released a Friday The 13th Part 8: Jason Takes Manhattan teaser poster. The movie poster depicted hockey masked killer Jason Voorhees … Read More...

Batman Returns movie poster

Batman Returned

Rejected Batman Returns movie poster

In 1992, Tim Burton was set to release his sequel to his smash 1989 film Batman. Like most summer blockbuster films, Warner Bros. released a teaser movie poster for … Read More...

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