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The 40-Year-Old Virgin movie poster

Hyphen-ventaliting

December 15, 2005posterwireMarketing, Posters4

To Hyphen or Not to Hyphen the Virgin

There’s an old adage among film advertising art directors when dealing with unnecessary pain and suffering at the hands of a studio client with an MBA:

“At Read More...

Harry Potter and the Goblet of Fire movie poster

Harry Potter and the Goblet of Fire

“Difficult punctuation lies ahead, Harry.”

In addition to releasing the teaser trailer for the fourth Harry Potter film, Harry Potter and the Goblet of Fire, Warner Bros. has also released the teaser poster for … Read More...

Alien movie poster

The Copywriter

“In Hollywood, No One Can Hear the Copywriter Scream.”

A sometimes thankless job in a niche industry, the film advertising copywriter is employed to hone a film’s creative direction into a phrase or sentence, known … Read More...

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