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I Love Trademark Infringement

Friday the 13th Part 8 Jason Takes Manhattan

Banned Friday the 13th Part 8 Jason Takes Manhattan "I Love New York" movie poster

Banned Friday The 13th Part 8 Jason Takes Manhatten poster

In 1989 Paramount Pictures released a Friday The 13th Part 8: Jason Takes Manhattan teaser poster. The movie poster depicted hockey masked killer Jason Voorhees slicing a large knife through the well known I LOVE NY logo. This was a fairly effective movie poster design which gets the “killer tourist” plot point across quickly. (In reality, the Jason character only spends the final few minutes of the film in New York City.)

I Love NY But Jason Voorhees was no match for the New York State Department of Economic Development, which owns the trademark to I ♥ NY. When the NY state tourism office demanded the poster be pulled, Paramount quickly replaced the Friday the 13th poster. This was probably for the best, since the state of New York spends a lot of time suing anyone using any variation of I ♥ [blank].

The I LOVE NY logo was designed in 1976 by legendary graphic designer Milton Glaser. The logo is said to be the most imitated logo in history. It was part of a campaign to pull the state of New York out of its economic slump in the 1970s.

Buy Friday the 13th movie posters at: AllPosters, eBay, MoviePosterShop.com, Amazon

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2 Comments

  1. Le petit Musée des MarquesApril 10, 2005 at 11:43 AMReply

    Droit des marques sur de nouveaux blogs

    Deux blogs ouverts récemment, consacrés respectivemnt au droit des jeux vidéos et aux affiches (de films), publient des billets dans lesquels il est question de droit des marques. Sur Video Game Law Blog : DO THE SEARCHES BEFORE YOU REBRAND!!!…

  2. Eu CORAÇÃO Nova Iorque « h t t p : / / n i c o l e r e i s . w o r d p r e s s . c o mMay 12, 2009 at 10:35 AMReply

    […] de ter cerca de 3 mil processos contra licenciamento ilegal, vive processando outras cidades ou entidades que tentam usar o mesmo design do I e do coração (casos do tipo I <3 Yoga, I <3 Paris, I […]

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