Animated Terminator Salvation Poster
Terminating Print Media
Sony Pictures and Warner Bros. have released an online animated Terminator Salvation movie poster, which the studio is calling a motion poster. From the official synopsis for T4:
In the highly … Read More...
Movie Poster Floating Heads
Movie Poster Designer Gavin Berliner interview video
The above video features an interview with the graphic designer behind Hollywood’s most famous floating head movie posters. The Movie Poster Floating Heads video from Funny or Die… Read More...
Reading Between the Lines
Visual Demographics
With so much talk of sex scandals and secret “gay signals” in the news lately, it is interesting to see how Hollywood (via the movie poster) has been marketing a few recent films … Read More...
Held in Captivity
Captivity billboard controversy
By now most of you have probably heard about the controversy surrounding Captivity billboards as part of the film’s outdoor ad campaign in Los Angeles and New York. Captivity is a horror … Read More...
Hazardous Logo
28 Weeks Later movie poster
Entertainment Weekly has a first look at the movie poster for 28 Weeks Later, the sequel to the horror film 28 Days Later. The article is a bit underwhelming, but … Read More...
Factory Workers
Design a Factory Girl movie poster
The Weinstein Company is running a movie poster design contest to create a Factory Girl movie poster. This poster is for the contest only, not to design the actual … Read More...
Poster Box Office
Movie Poster Sells Tickets via Cellphone
Korean cellphone provider SK Telecom has introduced a new service that allows people to walk up to a movie poster and use their cell phone to purchase movie theater … Read More...
Poster Branding
In the new documentary This Film Is Not Yet Rated, filmmaker Kirby Dick takes a look at the MPAA and controversies surrounding the film ratings system. The documentary investigates why the mysterious MPAA film ratings … Read More...
Keira’s Breasts
Enlarging Keira Knightley’s Breasts
Actress Keira Knightley, in a recent interview, reminded everyone how her breasts were “digitally enhanced” back in 2004 for the King Arthur movie poster:
“I remember we had an interesting discussion … Read More...
Hyphen-ventaliting
To Hyphen or Not to Hyphen the Virgin
There’s an old adage among film advertising art directors when dealing with unnecessary pain and suffering at the hands of a studio client with an MBA:
“At … Read More...
You Can Do It!
Design the Silent Hill movie poster
Sony Tri-Star is running a “Create a Silent Hill movie poster” contest:
Think you’re a fan of Silent Hill? Prove it. Design your own movie poster! Everything you need … Read More...
Billboard Gigolo
Rating Outdoor Billboards
As we mentioned previously, posters for the just released comedy Deuce Bigalow: European Gigolo embrace the time-honored tradition of the phallic symbol as a means of advertising. The city of Los Angeles … Read More...
No Man is an Island
When in doubt, blame marketing
Let the finger pointing begin. In an interview with the LA Times about the release of his film The Island, director Michael Bay laid some blame of the film’s box … Read More...
The Copywriter
“In Hollywood, No One Can Hear the Copywriter Scream.”
A sometimes thankless job in a niche industry, the film advertising copywriter is employed to hone a film’s creative direction into a phrase or sentence, known … Read More...
Stop the Presses!
Movie Poster art in newspaper ads
If you want to see where a good chunk of a film’s print marketing budget goes, open up a major newspaper like the Calendar section the Los Angeles Times… Read More...
Wild Posting
Wild Posting is “the practice of displaying multiple eye level impressions in highly visible outdoor locations in major urban centres.” Or more accurately, a group of under-paid workers driving around in the middle of night … Read More...
Equal Likeness
Movie poster actor clauses
The phrase equal likeness is common term and often an overriding factor in the design and creation of movie poster art. Basically equal likeness is the film advertising equivalent of a … Read More...
Big Heads Floating in the Sky
The Top Movie Poster Cliché
Stop us if you have seen this poster composition before: Large images of movie star faces (often of a couple), with a small scene (usually at the bottom of the … Read More...
