The Bad News Bears

The Bad News Bears 1976 movie poster

The Bad News Bears 1976 movie poster

Remaking the Bears

For the upcoming 2005 remake of The Bad News Bears, film studio Paramount went with an interesting illustration of Billy Bob Thornton and the rest of the Bears Little League baseball team for the new Bad News Bears poster. We say interesting, because:

A. Film studios rarely use traditional illustrations as a one-sheet anymore.

B. The new Bad News Bears movie poster is in itself a remake of the original 1976 Bad News Bears one-sheet.

The Bad News Bears 1976 movie poster

The Bad News Bears 1976 poster

The Bad News Bears 2005 movie poster

The Bad News Bears 2005 poster

The original 1976 The Bad News Bears movie poster was illustrated by Jack Davis. Davix is a well-known illustrator and cartoonist, who influenced generations (beginning in the 1950s) with his work in a number of varied outlets, including Mad Magazine, Tales From The Crypt horror comic books, and even Time magazine. His distinct and humorous style of cartooning is easily one of the most copied styles of cartoon illustration, even to this day.

Davis had a long career illustrating movie posters, which brings us to his cartoon style movie poster for the Walter Matthau and Tatum O’Neal comedy. Davis did a great job in his caricatures of the cast, especially of Matthau. The one-sheet’s cartoon style fit the tone of the film perfectly.

Arist Phil Roberts illustrated The Bad News Bears movie poster remake. We can only wonder what approval process gauntlet this artwork went through, so it’s hard to knock any occasion when a studio uses the near-extinct animal known as movie poster illustration. It is an interesting choice in that the new cartoon style poster is patterned so closely (at least in layout and concept) after the original Davis art.

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  1. A Writer's LifeMay 29, 2005 at 6:47 PMReply

    Remake Remakes Poster

    Not only has Paramount remade the movie THE BAD NEWS BEARS, but Posterwire (the wonderful movie poster blog) reports that they’ve remade the movie poster, too.

  2. Bryan AllenMay 31, 2005 at 2:07 PMReply

    As you have discovered, the illustrator of the new Bad News Bears poster is Phil Roberts. The art director is Scott Dobson. Scott works in the office next to Rigel Morrison at Faction Creative.

    We like your site!


  3. adminMay 31, 2005 at 5:37 PMReply

    Thanks for the info, Bryan. We always appreciate info and insight from those responsible for the work. :)

  4. Phil RobertsJune 23, 2005 at 9:00 AMReply

    I heard I got a nice review on your site, Thanks. I’ve been sketching and illustrating movie posters for 20 years now. My first was “Hotdog” the ski movie. As of recently I’m known for all but one of the “Rugrats” series, “Wild Thornberrys”, “Detroit Rock City” and “The Last Shot”. The majority of my time is sketching poster concepts for photo shoots. On “Bad News Bears” I sketched every possible scenario for a photographic solutions. Billy Bob tested to scary with the baseball mom’s ( ’cause of “Bad Santa”) for a family movie. The Producer and director were big fans of the old poster, and so I got asked to recreate it ( because of “Detroit Rock City”). I did a final illustration that’s more of a finished painting, but they chose to print the color comp. The final one sheet was the color comp sketch, it mimiced the original more. ( You should see the good painting ) All the celebrities liked their characatures and everyone signed off on it the first go around, Marshas agent was the only pain in the ass. Greg Kinear is the toughest person I’ve ever had to capture, he’s a male Sharon Stone..”plain white bread” if you know what I mean. Oh! and I was only given two days to do the art used in the final one sheet. Glad you like it.And Thanks Jack Davis, there never be another like you, you set the bar real high. Phil

  5. HarryJanuary 22, 2006 at 11:01 PMReply

    Here you can see a sketch of what the first one looked like before it was completed and approved for final illustration.

    If you look closely, you can see that some of the characters are bigger, as well as the sign.


  6. cliffordMay 29, 2007 at 4:37 PMReply

    here’s a gallery of jack’s film work from another site.

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