Hyphen-ventaliting
To Hyphen or Not to Hyphen the Virgin
There’s an old adage among film advertising art directors when dealing with unnecessary pain and suffering at the hands of a studio client with an MBA:
“At … Read More…
The Copywriter
“In Hollywood, No One Can Hear the Copywriter Scream.”
A sometimes thankless job in a niche industry, the film advertising copywriter is employed to hone a film’s creative direction into a phrase or sentence, known … Read More…
