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Frank Darabont on Movie Poster Art

Interview video

Director Frank Darabont’s horror movie The Mist (based on the Stephen King novella) was recently released on DVD. In the film, actor Thomas Jane plays a movie poster illustrator, which has to be a first as far as film character occupations go. The movie poster illustrator as a hero character is interesting when one considers director Darabont’s strong feelings about modern movie posters. In this Comic Con interview with Chris Hewitt of Empire Magazine, Frank Darabont does not mince words about his assessment of the state of film poster art. The Frank Darabont interview begins at 2:10 in the Comic-Con Video Diary #3 (Part 2) (Warning: NSFW language):


“Blow me with that poster art” musings aside, Darabont has long been a strong advocate for movie poster illustration, which is apparent in his film projects, like The Majestic movie poster or the DVD cover art for the anniversary releases of The Shawshank Redemption and The Green Mile. The Mist Two-Disc Collector’s Edition DVD even includes a featurette called Drew Struzan: An Appreciation of An Artist about the famed illustrator, who illustrated The Mist teaser poster.


Star Wars poster

Remaking Star Wars DVD Art

Star Wars Trilogy DVD covers

The “internets” have been abuzz about the recent Lucasfilm and 20th Century Fox announcement that the original non-special edition versions of the Star Wars trilogy — A New Hope, The Empire Strikes Back, and Return of the Jedi — will be released on DVD for a limited time. While these “Original Unaltered” DVDs sound great on paper (they could be called the “Han Shoots First” editions), details about the release have fan-boys feeling “a great disturbance in the Force, as if millions of voices suddenly cried out in terror and were suddenly silenced.” The complaints being these DVDs will be using old non-anamorphic transfers last used for the 1993 Star Wars laserdisc releases and also include the previous Special Editions, meaning fans will be buying duplicates of what they already own.

The DVD cover art for the upcoming “Original Unaltered” Star Wars trilogy features photo composition style covers, rather than older illustrated poster artwork used for the original theatrical one-sheets. This continues the Fox Home Entertainment trend of doing photo based DVD artwork for Star Wars releases on DVD. You can see a side-by-side comparison of the new DVD cover versions of the Star Wars Style C movie poster (originally illustrated by artist Tom Chantrell), the 1982 The Empire Strikes Back re-release movie poster (originally by artist Tom Jung), and The Return of the Jedi Style B movie poster (originally by Kazu Sano).

Looking at these photo compositions, we can imagine the pain of the art director(s) having to search through the empire-sized Lucasfilm photo archives to find images of specific character poses to match the vintage Star Wars one-sheet artwork they were trying to recreate. Which leads to a common question: Why do film studios sometimes create new artwork for DVD releases rather than using the original theatrical one-sheet key art? There are a myriad of possible reasons, the most common being the film studio’s home entertainment division is interested in “improving” (and in some cases, rescuing) a film’s theatrical release campaign. But in the case of this Star Wars (re)release, a likely reason for new poster artwork is so you don’t confuse the new DVD release with all the previous editions of the same title on DVD.

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