Posterwire.com is a movie poster weblog. From images of the latest Hollywood one-sheets to vintage movie posters, this film poster weblog hopes to offer a bit of insight into film key art.
The Hollywood Reporter has announced the nominees for The 37th Annual Key Art Awards. The 2008 Key Art Awards will honor achievements in movie marketing in different categories including film posters, movie trailers, print ads, DVD packaging, new media and more. Film advertising agency BLT & Associates took the lead among agencies with 18 nominations. Director Judd Apatow will receive the Visionary Award, recognizing a filmmaker who inspires movie marketers. (The main Apatow inspiration seems to be the recent trend of the “Sears Portrait Studio” look in comedy film posters.)
“The goal is to honor the best work that is done in movie marketing, and the quality of the work that is done in this area gets better and better every year and moves into new areas every year,” said Bob Israel, chairman of the Key Art Awards Advisory Board and executive producer of the show.
Changes to the awards this year include Action/Adventure and Horror movie posters being combined into a single category, the elimination of the Teaser poster category, and the expansion of “New Media” categories.
Some of the 2008 Key Art Awards movie poster nominees:
ACTION/ADVENTURE/HORROR POSTERS
28 Weeks Later
The Number 23
Grindhouse
30 Days of Night
Vacancy
COMEDY POSTERS
Walk Hard: The Dewey Cox Story
Superbad
Juno
Blades of Glory
The Darjeeling Limited
DRAMA POSTERS
Before the Devil Knows You’re Dead
Black Snake Moan
I’m Not There
Zodiac
Premonition
FAMILY POSTERS
Shrek the Third
Ratatouille
Bee Movie
Surf’s Up
Alvin and the Chipmunks
The Hollywood Reporter’s Key Art Awards ceremony will be held on June 13 hosted by actor-comedian Jeff Garlin at the Hyatt Regency Century Plaza in Century City, CA.
Share your favorite picks from the nominees in the comments section. To see the complete list of 2008 Key Art Award nominees visit The Hollywood Reporter.
Sam Sarowitz (owner of our favorite movie poster art gallery Posteritati) is releasing a new book called Translating Hollywood. The poster book takes a look at the different foreign movie posters for popular films. The book highlights examples of interesting (and somewhat surreal) foreign movie one-sheets from around the world, including samples from the United Kingdom, Japan, France, and of course the ubiquitous posters of Poland. What sets the book apart is the foreign posters are compared to the original domestic one-sheets to draw a contrast between cultures and marketing. Look no further than the comparison between the U.S. and the Polish poster for the Dustin Hoffman film Tootsie for an example of this. Our favorite poster from the book would have to be the Japanese Army of Darkness movie poster (which is yet another example of the King of the Mountain pose) which makes several changes to the original U.S. key art, including the addition of several Bruce Campbell soup cans.
Author Sam Sarowitz will be having a Translating Hollywood book signing at his Posteritati gallery in New York City on May 7th.
