Posterwire.com is a movie poster weblog. From images of the latest Hollywood one-sheets to vintage movie posters, this film poster weblog hopes to offer a bit of insight into film key art.
Warner Bros. has released the U.S. domestic Harry Potter and the Order of the Phoenix movie poster. The poster features “Dumbledore’s Army” flanking an older Harry Potter. The movie covers the fifth year at the Hogwarts school, with Harry and his classmates doing battle against evil Lord Voldemort. The film poster itself is a bit understated (and far removed from the whimsy and the teen angst of past Harry Potter movie posters), and is using a variation of the ever popular “Flying V” cast line-up formation made popular by Miramax.
Harry Potter and the Order of the Phoenix will also be showing in IMAX theaters. Apparently Harry Potter and the Order of the Phoenix: An IMAX 3D Experience will feature a 20 minuted enhanced 3D finale. Speaking of 3D “enhancements”, star Emma Watson’s chest appears a bit larger in Harry Potter IMAX ads when compared to the Order of the Phoenix poster, even though they are both based around the same artwork.
Although Hollywood (and media in general) has a long history of “augmentation via Photoshop” in advertising, this instance is less obvious than other examples. But it is hard to resist pointing out Hermione Granger’s breast growth spurt in this case when the artwork is for a 3D movie from a theater chain with the motto “Think Big”. (This also invokes memories of a Saturday Night Live Harry Potter skit from a few years ago.)
Why is there a difference between the two pieces of Potter key art? Since the IMAX version of the poster art appeared online before the final Harry Potter one-sheet, we can only speculate that Warner Bros. gave the IMAX ad group an earlier “comp” version of the artwork prior to being finalized for the studio’s own press run. There are other subtle differences between the two: the domestic one-sheet version of Herminoe Granger features a less flowing hair style, probably because her hair in the IMAX version blocks more of actor Matt Lewis (as Neville Longbottom) standing behind Emma Watson.
Actually, it looks like the poster artwork on the left is the altered version. Notice Emma’s hair in the left photo has fewer fringes and her face looks like it has on more makeup. I actually think they gave her a less-curvy figure on the film poster, in this instance.
Comment posted by Down10 on 05/2/07 12:40 AM.bullshit. your seeing things that arent even there.
Comment posted by misk on 05/3/07 10:24 AM.Well, this article appeared on Digg.com and that caused the site to be unavailable for several hours. (The dreaded “Digg Effect”.) Should be working a bit better now.
Reading the comments at Digg gives a wide range of opinions about pointing out the differences between the two pieces of key art. :)
Comment posted by admin on 05/3/07 10:27 AM.Well let’s think about it a bit. They are teenagers, and she has “grown up” a lot since the beginning of the series. I don’t know if you’re aware of the physical changes females go through with their bodies as they go through the teen years and hit puberty or not… but something tells me you don’t need someone to point that out ;) I agree that you’re seeing things that aren’t even there and agree with the other comment as well, that it actually looks like they’ve given her a less-curvy figure on the film poster. Anyway, I think you’re making a bigger deal than necessary.
Comment posted by Toque on 05/3/07 11:28 AM.She definitely gets less curvy in the final picture. As well as flattening her chest, they also pushed her stomach out a little. It’s a really minor change though, especially when compared to the changes made to her hair). I’m surprised anyone noticed, let alone bothered to write about it.
Comment posted by Chris on 05/3/07 1:19 PM.Actually, there’s no foul play here. No breasts were enhanced.
I just discovered that the two images are part of a stereo pair, which I’m assuming is for one of those 3-D movie posters you sometimes see at the theater.
I have explanation and a sample 3-D image here http://tinyurl.com/2cj9e4
Comment posted by jer on 05/4/07 4:59 PM.The images are not “part of a 3D stereo pair”… :)
Comment posted by admin on 05/5/07 10:25 AM.Ok, they are a “stero pair,” part of a 3-D image. :)
Comment posted by jer on 05/5/07 10:40 AM.That’s very creative, jer, but not very realistic. The IMAX image was just release before they were completely done with retouching the key art. That’s all.
Comment posted by Chris on 05/5/07 6:32 PM.Looks like The Daily Mail saw fit to take our article and image(s) without citing us as a source/credit:
http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=452961
Comment posted by admin on 05/9/07 6:44 PM.That’s lame that they took the story and pictures.
Comment posted by chris on 05/9/07 8:45 PM.u have a really Bad ass page man.
Comment posted by Travis on 05/12/07 12:28 AM.Everyone who disagrees with the fact that these photos were retouched, or says that “it isn’t such a big deal”, is buying into the biggest bullshit lie. This girl is looked up to by 12-17 year old girls around the world and some idiot thought that the real key to selling tickets is to sex up a minor. It is obvious disgusting and not some 3-D stereo image. It is a disgusting example of using sex to sell movies, and making young girls feel that they need to have big boobs and a teeny waist at 15 or 13. Argue the technology issue all you want, you cannot hide the motivation behind the poster’s design.
Comment posted by Alana on 05/12/07 6:10 PM.Calm down Alana. I don’t think they were trying to “sex her up”. Look at the difference between the two. Her breasts are still there, the just tried to make her less “curvy”. I think she’s gorgeous, but I seriously don’t believe they did that on purpose. Anyway, that tone you, Alana, used in your rant sounds like….never mind.
Comment posted by aaron on 05/12/07 10:13 PM.Definite improvement.
Comment posted by PENIX on 05/22/07 2:02 PM.To me, it looks less like they increased her bust size as they tried to make her look THINNER, which by proxy makes her bust look larger. For example (waaaay too much time on my hands here,) draw a straight vertical line from the most, uh, sticky-outy part of her bust up to her face. In both pictures, she only “sticks out” the same distance. But compare the most inward part of her stomach and shoulders, and you’ll see that those areas are “pulled in”.
What I wonder is if it was done in an attempt to make her look skinnier, or to make her look more busty. If done ONLY to make her look skinnier, then it’s still a bad example to set, but at least it can be considered a LITTLE more “innocent”. If they did it specifically to enhance her bustline, though. Yeah, then it’s a problem.
Comment posted by Film Geek on 05/24/07 5:24 PM.Looking at the left one, I do notice that its been touched up. Thats pretty interesting.
Comment posted by Dan on 05/31/07 9:38 PM.It’s very common for pictures to be touched up. I think in the untouched photo she looks bustier, but there are always tricks that professionals use. It does get me angry that they have tried to make her thinner, as she already had quite a slim figure. Also, Harry Potter should not be about sex appeal, there should have not been any need to enhance her breasts. Poor girl, imagine how embarassing all the stories about it must be for her…
Comment posted by kelsey on 06/8/07 11:14 PM.She’s 17, so she is still growing, so her bust size would naturally fluctuate, but I don’t see the need to increase her breasts. Remember, she is playing a 15 year old girl in this film.
Who the fuck cares if Emma Watson’s breasts look bigger in one poster than in the other? I mean it’z stupid that people point these thingz out. I apologize for completely missing the point of this whole article, but it’z a bit moronic of you ask me. Harry Potter was never about sex appeal so they never should have tampered with Emma’s looks. Plus it’z not really encouraging for other girlz who might look up to Emma if they know that an international superstar with NATURAL beauty looks the way she does through computer alterationz. Emma Watson’s looks do not need to be enhanced because first of all, she is already extremely beautiful, and second of all, will that very miniscule change in her breasts help promote harry potter by THAT much? How ridiculous…
Comment posted by Jimmy on 08/2/07 2:18 PM.I think that this picture is just taken from a different angle. Her hair is different for a start lol. I don’t think they’ve done anything to breasts at all and to be honest what does it matter if they’ve done anything or not…I think some people look at things to closely and this is an example of just that!
Comment posted by shannon on 08/3/07 4:40 PM.dude, so what if they made her boobs bigger! I think they look smaller, cuz if you look in other pictures they a lot bigger than what they are in the posters.
Comment posted by Ryan on 08/15/07 9:41 AM.i THINK IT’S THE LIGHTING ON THE POSTERS, ALL THE CHARACTER’S SPACING SEEPS TO BE DIFFERENT
Comment posted by Al on 08/17/07 2:05 PM.BOOOOOOOBS!
Comment posted by boobs... on 09/1/07 12:59 AM.I think that’s a mistake when editing the image but if it’s what they want…I don’t care! I loved Emma Watson and if they tried to do that may (preverts go to see the movie). I want to touch them lick them and kiss them. I loved you Emma! Her BOOBS are bigger, that’s better but I woonder if they make a little nipples!
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