War of the Worlds
Bowling for Dollars
Paramount Pictures has released a new teaser poster for the upcoming Tom Cruise and Steven Spielberg science fiction film War of the Worlds. This “bowling with the Earth” image reverts back to the style of the very first War of the Worlds teaser poster, dropping the “Ben-Hur” style logo of the last advance poster we mentioned previously.
It’s interesting to note that the film’s title treatment keeps changing, depending on what trailer, poster, or other piece of War of the Worlds key art you are looking at. The main reason behind this is that each aspect of a film’s campaign: the PR, the marketing, and the film production itself are handled by different sets of people, working at different times, with different agendas/interests. That’s why a film’s poster title treatment doesn’t usually match the film’s trailer logo, or in the title screens of the film itself.
Buy War of the Worlds posters at: AllPosters.com
It’s a pet peeve of mine when the poster/trailer doesn’t match the film titles, which is most of the time so I guess I should get over it.
Off the top of my head I can only think of Tomb Raider matching up. Though I’m sure there are many more.
Didn’t the X-Men (and possibly X-2) promotional material have the same, sleek, brushed metal aesthetic of the film? I seem to remember it did – the the lower levels of the school even seemed to mimic this, which made them seem a little less clinical and more futuristic than they might’ve been.
On the other hand, I may be completely wrong.
Still; I’d like to think I’d get a better sense of the film itself if all these design elements were followed through with coherence. At the very least, it would probably make a stronger and more recognisable (European spelling, all) impression upon the audience as a whole.