Posterwire.com is a movie poster weblog. From images of the latest Hollywood one-sheets to vintage movie posters, this film poster weblog hopes to offer a bit of insight into film key art.
If you want to see where a good chunk of a film’s print marketing budget goes, open up a major newspaper like the Calendar section the Los Angeles Times. There you will see all the film releases battle for your movie going plans. Their biggest weapon: “critic quotes” proclaiming things along the lines of: “If you see one movie this year, see…”
These newspaper ads can include quotes from well-known film critics, unknown “quote whores“, and even fake reviewers. The ads also offer what you’re really looking for: movie showtimes for your local movie theatre megaplex.
With all these ads, which are changed from week-to-week, a film’s original key art can grow a bit stale. That’s why film studios sometimes modify existing key art or generate new art just for newspaper ads (also known as ad slicks).
[...] Reading Robots Robots: The Movie featured in Newspaper Literacy Ads Speaking of newspaper ads, the Newspaper Association of America continues their series of “Newsp [...]
Very cool. I always remembered seeing an ad for Goonies in the paper that showed the characters in a different order. And now they’re all here to be seen. Where on earth was this found?