Posterwire.com is a movie poster weblog. From images of the latest Hollywood one-sheets to vintage movie posters, this film poster weblog hopes to offer a bit of insight into film key art.
Unlike it’s U.S. counterpart the one-sheet, the standard UK movie poster size is known as a British Quad (or sometimes as a UK Quad or Quad Crown) and measures 40″ x 30″. The British quad movie posters are a favorite among collectors, especially since they usually involve changes and alterations from the film’s U.S. domestic key art in order to fit the quad’s horitzonal format, or sometimes completely different poster artwork.
Quad is still used here at the moment, but the one-sheet seems to be becoming used more and i would be suprised if it becomes the standard poster size.
[...] which is then reformatted and tailored to each foreign market. (Such as being reworked into a Britsh Quad format for the United Kingdom [...]